Aimee Michelle is a UK lifestyle influencer known for her relatable approach to fashion, beauty and everyday living. From effortless outfit inspiration to real-life lifestyle content, Aimee Michelle’s authentic style and modern aesthetic continue to resonate with audiences seeking genuine, wearable inspiration online.
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From his breakout moments on Gogglebox to becoming a relatable voice on social media and podcasting, Joe Baggs has built a loyal following by keeping things real. With sharp humour, honest conversations and an effortlessly down-to-earth style, he’s redefining what it means to be a modern media personality.
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Kane Hinge and Ieuan Jones have mastered the art of making the everyday feel watchable. Through candid humour and an unmistakable friendship, the TikTok creators invite audiences into moments that feel unfiltered and familiar from spontaneous jokes to shared routines that mirror real life. Their appeal isn’t built on spectacle, but on connection, proving that authenticity still cuts through in a fast-moving digital world.
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The latest season of Getting Filthy Rich is here on ITV2 and ITVX, diving into the bold world of online money-making. From subscription platforms to digital entrepreneurship, Olivia explores how people are turning creativity into cash all with her signature charm and fearless curiosity. Don’t miss the stories, the strategies, and the surprises that make this season unmissable!
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From fashion hauls to daily vlogs, Anastasia Kingsnorth is redefining lifestyle content for young audiences. Her authentic style, beauty tips, and relatable moments make her a must-follow UK YouTuber.
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Lifestyle Vlogger Julie Stanton shares her journey of balancing family life, fashion, and daily inspiration. From moments with her children to style tips and everyday adventures, Julie’s content encourages audiences to live stylishly, joyfully, and authentically.
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The rise of niche content creators is changing social media. In this article we discover why micro influencers with smaller audiences are making a bigger impact online and why niche content creators are leading a shift in social media, proving that smaller, highly engaged audiences can deliver more impact than mass reach.
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Becki Jones rose to TikTok fame by sharing everyday life in a refreshingly honest and relatable way. Unlike many creators chasing trends or perfection, Becki built her following on authenticity, posting casual videos of her routines, meals, and unfiltered thoughts. Her content quickly resonated with audiences who saw themselves in her candid approach, turning her into one of the platform’s most talked-about UK creators. However, growing visibility came with pressure. By 2025, Becki decided to take a career break from TikTok to focus on her wellbeing, stepping back from the constant scrutiny and online judgement that often accompanies influencer life. When she returned later that year, her content felt calmer and more intentional, blending lifestyle, wellness, and home-life moments while staying true to her relatable voice. Becki’s journey highlights the balance between internet fame and mental health, showing that creators can grow, pause, and return on their own terms all while staying authentic.
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The new Hinch Home range at Home Bargains is all about creating a calm, cosy home without overspending. Featuring soft neutral tones, simple patterns and practical everyday pieces, the collection is designed to make styling your space feel easy and approachable. From inviting cushions and throws to subtle décor accents, each item brings a touch of warmth and comfort, perfect for refreshing your home in a relaxed, fuss-free way.
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Every December, Molly-Mae Hague’s Vlogmas becomes a must-watch on YouTube. Blending cosy routines, festive lifestyle moments, and understated luxury, Molly-Mae’s Christmas vlogs offer viewers a calm, aspirational take on the season that keeps audiences returning year after year.
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Katie Price returns to the festive spotlight with “This Christmas”, a seasonal collaboration with Mhina that captures the warmth and togetherness of the holiday season. Blending modern festive sounds with an emotional core, the track offers a feel-good soundtrack for December inviting listeners to slow down, reconnect, and embrace the spirit of Christmas.
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Laura Blair’s street style captures modern dressing at its best clean lines, timeless pieces, and an effortless sense of movement. Seen through a fashion lens, her slow-motion street style highlights the power of simplicity and intentional dressing with every step. Laura's look proves that great style is built on confidence, balance, and refined details, a modern wardrobe in motion Laura brings statement elegance to the streets.
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Angry Ginge’s jungle victory on I’m a Celebrity…Get Me Out of Here! wasn’t just a win it was a cultural moment. From viral chaos to unexpected vulnerability, his journey captured hearts, sparked conversation, and proved that authenticity still wins in reality TV. Here’s how he took over the jungle and why it mattered.
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In a world of bold interiors, @_homebylucy offers a breath of calm. Lucy’s feed is a study in soft neutrals, natural textures, and thoughtful details spaces that feel lived-in yet effortlessly elegant. From sunlit corners to cozy nooks, her posts capture the quiet beauty of home as a sanctuary, inspiring followers to create spaces that are both stylish and deeply personal.
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When many people think of Rachel Lugo, they picture the glitz and drama of The Real Housewives of Cheshire. But behind the designer outfits and TV spotlight lies a savvy entrepreneur one who has harnessed the power of social media, particularly TikTok, to build a business that feels as authentic as it is strategic.
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Sevda Cataltas has become a comforting voice in the online lifestyle space, known for her warm, everyday approach to content creation. Her videos often centre on home cooking, family life, and simple daily routines feel like a quiet pause in a loud digital world. With her genuine personality and down-to-earth charm, Sevda invites viewers into moments that are real, relatable, and refreshingly unpolished, proving that sometimes the most meaningful content comes from ordinary life.
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The Coles have captured hearts across the UK by turning ordinary family life into something extraordinary. With their mix of humour, honesty and heart, Brogan and Shane Cole show that real connection doesn’t come from a perfect home or polished filters it comes from laughter, love, and the little moments in between.
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