Image credit: Instagram @gardenwithjonny

Hey LifeStyler, 

In a social media world that often feels loud and over-polished, Jonny Hincks, better known as @gardenwithjonny, stands out for all the right reasons. He’s built a loyal following by making gardening feel approachable, joyful and genuinely fun proving that you don’t need a perfect garden (or a perfect life) to get real happiness from getting outdoors.

Jonny’s content is rooted in everyday reality. Muddy boots, seasonal struggles, small wins and plenty of laughs it’s gardening as it really is, and that honesty is exactly why so many people connect with him.

Gardening Content That Feels Real

At the heart of Jonny’s online presence is his love for gardening but not the intimidating, rule-heavy kind. His social media platforms are packed with practical hints and tips that are easy to understand and even easier to apply. From lawn care and general garden maintenance to simple seasonal reminders, Jonny breaks tasks down in a way that feels achievable, even for total beginners.

What makes his advice land so well is his attitude. He doesn’t chase perfection or pretend every plant thrives first time. Instead, he encourages people to just give it a go, learn as they go, and enjoy the process rather than stress about the outcome. Gardening, in Jonny’s world, is about wellbeing as much as it is about plants.

Comedy Meets Compost

One of Jonny’s biggest strengths is his natural comedic value. His humour is warm, self-aware and often pokes fun at the realities of garden life and life in general whether that’s failed plans, unpredictable weather or jobs that don’t quite go to plan.

This light-hearted approach makes his content incredibly shareable. You might come for the gardening advice, but you stay for the laughs and jokes also. His videos often feel like chatting to a mate over the garden fence relaxed, honest and full of personality.

Fitness, Balance and the Outdoors

Beyond the garden, Jonny also shares parts of his life that focus on fitness and balance. He openly shows how staying active plays a role in his overall wellbeing, complementing the physical nature of gardening itself. Digging, lifting, mowing and maintaining outdoor spaces are demanding tasks, and Jonny doesn’t shy away from showing that gardening is a form of movement that benefits both body and mind.

His content subtly highlights how spending time outdoors, keeping active and working with your hands can be grounding especially in a world where many people spend long hours indoors or on screens.

Life as a Firefighter

Another important part of Jonny’s story is his work as a firefighter a role that brings structure, discipline and a strong sense of purpose to his life. Balancing a demanding job with content creation and everyday responsibilities isn’t easy, but Jonny manages to show how gardening has become a calming counterbalance to a high-pressure profession.

That contrast intense frontline work alongside quiet moments in the garden adds depth to his content and reinforces his message that outdoor space can be a place to reset, recharge and breathe.

Garden Yourself Happy

Jonny’s philosophy comes together beautifully in his book, Garden Yourself Happy. The title alone sums up his approach: gardening isn’t about ticking boxes or chasing perfection it’s about feeling good.

The book reflects everything his followers love about him. It’s practical without being overwhelming, encouraging without being preachy, and rooted in real life. Rather than demanding hours of work, it supports the idea that even small amounts of time in the garden can make a big difference to your mood and mindset.

Available 19th March 2026.

A Creator Who Makes Gardening Feel Inclusive

What truly sets Jonny Hincks apart is how inclusive and welcoming his content feels. He doesn’t talk at his audience he brings them along with him. Whether you’ve got a large garden, a small patch of grass or just a growing curiosity, his message is clear: gardening is for everyone.

By blending knowledge, humour, fitness, family, real-life work and genuine passion, Jonny has created more than just a social media presence he’s built a community. One that reminds people to slow down, get outside, laugh a little and, quite simply, garden themselves happy 

With Love, 

Image credit: Instagram @gardenwithjonny