GlowyByChloe: A Two-Page Brand Built on Glow, Lifestyle and Real Life


GlowyByChloe: A Two-Page Brand Built on Glow, Lifestyle and Real Life

Image Credit: Instagram @glowybychloe


Hey LifeStyler, 

Social media content creator Chloe GlowyByChloe has built more than just a social media page she’s created a digital brand rooted in confidence, consistency and everyday glow. Across her two platforms, @glowybychloe and @chloeandjames_, Chloe offers two complementary styles of content that together give followers inspiration and relatability.

What You’ll Find on GlowyByChloe

The GlowyByChloe page is all about personal glow-ups, lifestyle aesthetics and self-care energy. This is where Chloe leans into her signature style polished, uplifting and confidence-focused.

Followers can expect:

Beauty and glow-up content that feels achievable and real

Lifestyle inspiration, from everyday routines to feel-good moments

Clean, aesthetically pleasing visuals with a warm, positive tone

Content that encourages self-confidence, consistency and self-worth

    Rather than chasing fast trends, GlowyByChloe focuses on timeless lifestyle content that resonates long-term. It’s aspirational without being intimidating making it a go-to page for anyone looking to elevate their daily life in simple, realistic ways.

    What @ChloeandJames_ Brings to the Table

    While GlowyByChloe highlights individual style and self-care, @chloeandjames_ offers a more personal, behind-the-scenes look at life. This page is centred around real moments, shared experiences and everyday relationship content featuring Chloe's partner James. 

    On @chloeandjames_, followers can expect:

    Couple and relationship-based lifestyle content

    Day-to-day life moments that feel natural and unfiltered

    Relatable posts that reflect modern relationships and routines

    A softer, more personal side of Chloe’s life away from the glow-up aesthetic of her other profile

      This page brings balance to Chloe’s overall brand, showing that alongside curated content, there’s also space for real life, connection and authenticity.

      Why the Two Pages Work So Well Together

      What makes Chloe’s online presence stand out is how seamlessly both pages complement each other. @GlowyByChloe inspires followers to feel their best, while @chloeandjames_ reminds them that real life messy, happy and imperfect is just as important. Together, the two pages create a well-rounded content offering that feels honest, modern and deeply relatable. It’s this balance that keeps audiences engaged and invested.

      A Lifestyle Creator with Depth

      By offering distinct yet connected content across both platforms, GlowyByChloe has positioned herself as a lifestyle creator with substance. She understands her audience and delivers content that fits into their real lives not just their feeds. As her community continues to grow, Chloe’s dual-platform approach proves that authenticity, variety and intention are key to long-term success in the creator space.

      With Love,

      Image Credit: Instagram @chloeandjames_