Dear Beauty Lovers and Scroll Happy TikTokers,

I hope this edition of Lifestyle in a letter finds you glowing whether that’s from your favourite highlighter or the thrill of watching someone absolutely smash it in the world of business.

Today, I’m writing with excitement (and, let’s be honest, awe) about a story that has everyone talking from makeup artists to marketers, beauty fans to budding founders. It’s the kind of story that doesn’t just live on your for you page it lives in your head rent free. And it starts with one name:

Made by Mitchell.

Yes, Made by Mitchell the brand born from the mind and makeup brush of Mitchell Halliday, the visionary UK MUA who turned bold pigments and fierce blending into a global brand. Back in 2024, Mitchell made history again by hitting a jaw-dropping, heart-stopping milestone:

$1 million in a single day on TikTok Shop.

Let’s pause there and imagine, One Million Dollars In A Day!

This wasn’t just a fluke or a lucky viral moment. This was the result of relentless creativity, community building, and, honestly, redefining what it means to be a modern brand in the social media age. Mitchell didn’t just show up on TikTok he smashed it. He talked to his audience like friends, packaged his products with passion, and leaned into every trend, every live stream, every swipe worthy moment.

What we saw was a masterclass in authenticity meets strategy. Live shopping? Nailed it. User generated content? Encouraged and celebrated. Product value? Undeniable. But more than that it was the trust. Mitchell built it, and his community showed up for him in full force.

This isn’t just a win for Made by Mitchell. It’s a blueprint for the next generation of creators who don’t want to choose between artistry and entrepreneurship. It’s proof that social platforms aren’t just for dancing or lip syncing they’re powerful, money making marketplaces. And when used right, they can catapult an indie brand into empire territory.

So what does a TikTok-powered $1M day mean for the rest of us?

That the future of beauty (and honestly, business) is live, interactive, and deeply personal. That community comes before conversion. And that sometimes, saying “yes” to your wildest ideas can literally pay off.

So to Mitchell, Congratulations. You didn’t just break the internet you broke the rules. You proved that with vision, grit, and the right platform, the impossible becomes possible.

And to everyone reading: If you needed a sign to chase your dream, create something bold, or just go live this is it.

With love,

You can check out Made by Mitchell and all the fabulous products right here.

(Image credits: Made by Mitchell Instagram)