Hey LifeStyler, 

When fashion entrepreneur Adam Frisby and influencer Perrie Sian decided to team up, they weren’t just launching another clothing label they were rewriting the rules of modern fashion. The result is Reasn, a womenswear brand designed with one clear mission: to make fashion that makes sense.

Reasn is all about style that feels as good as it looks inclusive, effortless, and built for real women living real lives.

The Story Behind Reasn

After years of watching women struggle to find flattering, comfortable, on-trend pieces that truly fit, Frisby and Sian created Reasn as a solution and a statement.

The name says it all. Every cut, colour and fabric has a reason behind it. The duo wanted to design a brand with purpose one that delivers fashion without compromise. 

“Clothes should make you feel confident and comfortable not self-conscious,” says Perrie Sian.“We wanted women to finally have that ‘this actually fits me’ moment.”

Style for Every Body

Inclusivity isn’t just part of Reasn’s DNA it’s the foundation. The brand offers an impressive size range from UK 6 to 28, including petite and tall fits, ensuring every woman can find her perfect match.

Each design has been carefully tested for real-world wearability leggings that sculpt without squeezing, soft heavyweight sweatshirts that hold their shape, and outerwear that flatters every silhouette.

The result? A collection that proves comfort and confidence can coexist beautifully.

The Look: Effortless, Elevated, Everyday

Reasn’s debut collection is the modern woman’s dream capsule wardrobe versatile, chic, and incredibly easy to wear.

Think:

• Sculpting leggings that move with you.
• Luxe knitwear that feels as good as it looks.
• Reversible puffer coats that merge practicality with polish.

The colour palette is timeless: chocolate brown, soft cream, deep berry, charcoal black and navy blue. Each piece slips seamlessly into your wardrobe designed to be styled, loved, and lived in.

More Than a Brand It’s a Mindset

For Frisby and Sian, Reasn is about more than fashion. It’s about creating a space where women feel seen, empowered, and inspired.

The brand’s community-first approach has already struck a chord online. Real women are sharing their looks, styling tips, and confidence journeys proving that inclusivity isn’t just about sizes, but about celebrating individuality.

“Clothing should work for your life, not the other way around,” says Perrie Sian.

It’s this kind of authenticity paired with Frisby’s business acumen that’s setting Reasn apart from the crowd.

The Future of Reasn

With its inclusive ethos, thoughtful design, and fast-growing following, Reasn is shaping up to be one of the UK’s most exciting new fashion names.

And this is just the beginning. More collections, more community moments, and more innovation are on the horizon all rooted in the same promise to make fashion that fits every woman’s world.

Why Reasn Matters

In an era of overconsumption and cookie-cutter trends, Reasn is refreshing. It’s proof that simplicity can be powerful and that when clothes are made with care and purpose, they become more than something you wear.

They become part of your everyday story.

With Love, 

( Click the image below to shop Reasn.com )

Image Credit x2: Instagram @reasn @perriesian @fr15by